“If you can dream it, you can do it.”
Behind a project there is always a story. AB AETERNO’s began in 2012 while Marco Tommasoni was in Australia. During a visit to a natural reserve, Marco developed the idea of watch entirely made of natural materials. And thus, the concept for the first series of AB AETERNO watches was born. In order to test the reaction of public and watchmaking experts, Marco took part in the Reed Gift Fair in Sydney, winning the award of the best start-up. Today AB AETERNO is based in Italy with a worldwide distribution and is committed to always produce high quality, innovative and eco-sustainable timepieces.
The Brand's Name
AB AETERNO is an expression that comes from Latin and means “from the past”. Our watches combine an innovative idea using all natural materials with ancient origins. The Latin name was chosen to evidence the brand's Italian heritage, synonymous of tradition and taste, appreciated all over the world.
The Brand Logo
Since ancient times, the historical memory of a tree has been measured by observing its rings, which reveal its age. It is from this natural phenomenon that AB AETERNO took inspiration for its logo. A stylised spiral that is able to illustrate the passing of time and the traces it leaves. Time is not only marked by the hour hands, but also by the emotions and the important moments of our lives, in an eternal spiral.