Happy Bean

On the occasion of the “National Tree Planting Day” (Sikmogil, 식목일), a renowned event in Korea, for every AB AETERNO watch purchased, in collaboration with the project “Happy Bean”, trees were planted at a park in Seoul.
The project engaged people from all over for one whole day in re-qualifying an area of the city, bringing in some more green.
Re-qualification, recovery and environmental sustainability are all causes AB AETERNO holds very dear, and for this we are delighted to have been able to contribute to his important project.