Every timepiece encapsulates the charm of the natural world in an innovative wristband made with certified real flower petals.
This is a new idea of circular time, in which materials are recovered and transformed, giving them a second life creating a new collection of watches.
Unique, refined models, designed to exalt the elegance and femininity of every woman.
The watches in the Flora Collection have been realised with cornflower petals. A flower with ancient origins, its annual blossoms grace the wild, herbaceous terrains it grows in, rendering its beauty that much more precious.
In the language of flowers it is symbolic of lightness and sweetness. According to European tradition, the gift of a cornflower means sincere friendship, while in Oriental traditions the cornflower is the flower of lovers.
Legend has it that the Roman goddess Flora, upon finding her beloved Cyanus dead in a field of cornflowers, decided to name these flowers after him. Still today the cornflower’s scientific appellation is Cyanus Segetum.
This concept was born in Tirolo, a beautiful region in the heart of the Italian Alps.
Here, at 1,700 m from sea level, set within the framework of pristine nature and respect for the environment, cornflowers are worked by hand, petal by petal, to bring this unique and precious product to life.
We rely on certified suppliers who can guarantee the traceability of the supply chain and who comply with both qualitative and eco-sustainability standards.
The working of the petals was realised with the use of 100% renewable energy and free of solvents or chemical substances.
For the making of the innovative watchband we used an eco-friendly and cruelty-free leather, without animal derivatives. This is the one and only choice, and a real quality alternative to leather in terms of aspect, hand and optimal technical performances. It is completely non-toxic and made from a totally transparent and traceable process.