“I think having land and not ruining it is the most beautiful art that anybody could ever want.”
The use of innovative and eco-friendly materials is part of AB AETERNO’s DNA. As far as research goes, we entrust Matrec, a leader in the sector and the first Italian watchdog for sustainable material innovation, as well as Material Connexion, the largest international consulting centre for innovative and sustainable materials. Raw materials are alive, in constant transformation, continuously subject to experimentation and various production processes. We firmly believe in the possibility of transmitting social and environmental values into our timepieces, thanks to the use of sustainable materials.
The choice to embrace a business strategy with a reduced ecological footprint also entails the exclusion of any animal substances. The fabrication of and materials that go into the realization of an AB AETERNO watch respect the vegan philosophy. This distinction is made possible thanks to the innovations in the eco-friendly and cruelty-free materials sector, the same place we get inspiration for our collections.
Sustainable fashion is a trend in constant growth: a virtuous process that, from design to production, aims to leave as little an environmental impact as possible. One of our objectives is to unite the AB AETERNO brand with its wearers in creating a greater sense of awareness of and responsibility towards the environment.
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