To shape the natural material in new high quality products, always made with eco-innovative value. In this way, to create an experince that is symbolic of a new lifestyle, which embodies all the beauty and history of the natural elements, while also telling their story.
In line with our corporate values, all AB AETERNO watches are made with 100% natural materials, recycled and toxin-free. For the production of our first collections we have chosen wood, a natural and eco-friendly material, which has been utilised since the beginning of time. In every epoch, wood was commonly used because of its lightness and strength, and for the pleasant feeling of warmth and well-being that no other material is able to give. Thanks to R&D investments, AB AETERNO is developing new eco-sustainable and recycled materials for the next collections.
We use only 100% organic wood without the application of any type of glaze or paint. This makes AB AETERNO’s eco-watches completely hypoallergenic and toxin-free, respectful of both the world and our wearer's health.
The wear of each AB AETERNO timepiece allows the appearance of the wood to change in time, becoming an ever more personalised piece. Each watch will communicate the passing of time by a gradual change in its veining, allowing its essence to absorb others, darkening or lightening based on its use. It will therefore always be a "living" object, testimony to every adventure, large or small, that life has to offer.