The Re-Watch Collection: enthusiastically received at JCK
The international fair dedicated to the world of watchmaking and luxury, JCK, has come to a close in Las Vegas, where it ran from June 1 to 4. AB AETERNO was present at the Pavilion dedicated to the top brands in Italian jewellery and watchmaking where visitors and industry experts from all over world stopped in to discover the latest trends from within our borders.
Within this context, we had the great pleasure to present a sneak peak of our new RE-WATCH Collection, realised with pre and post-industrial consumption materials that are recycled and given a new life.
A Re-Watch timepiece is symbolic of a choice of environmental awareness and a new concept of luxury, that of eco-sustainable luxury.
The collection, to our great satisfaction, was greatly appreciated by major industry players and experts at an international level, who defined the line as undoubtedly innovative in the world of watchmaking and a symbol of an awareness and evolution necessary to preserve our planet. All of which is realised without sacrificing the design and quality that characterise our timepieces.
The first watch of the collection, presented in Las Vegas, will be put on the market in September. It takes its name Poseidon from the Greek deity, the protector of the seas, and it is realised in recycled plastic materials that are carefully worked to create a clear outer casing with streaks of silver and gold inlaid into the heart of the material.
The proceeds of the Poseidon sales will finance the homonymous project, born in collaboration with the association MedSharks, that works to clean the coastlines and the seabed.
The experience at JCK permitted us to engage at various conferences and to keep us updated on the newest international trends, able to see first-hand all of the latest and greatest of the most important brands in the industry. We witnessed a strong movement towards eco-sustainable production, the use of natural and recycled materials and of production techniques with a low ecological impact. All of which is decidedly in line with the path we’ve been pursuing for the last 6 years.
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The AB AETERNO Team